top of page

Privacy Policy

Section 01

Introduction

Welcome to Essential Fashion. We are committed to protecting your personal information and being completely transparent about how we handle it. This Privacy Policy explains what we collect, how we use it, and what rights you have.

This policy applies to all information collected through our website (essentialfashion.net) and any related services, orders, or marketing communications.

By using our website or placing an order, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree, please stop using our website.

​

Section 02

What We Collect

We only collect information that is genuinely needed to run our store and serve you well. Here's exactly what that includes:

Type Examples When

Identity First name, last name At checkout or account creation

Contact Email address, delivery address At checkout or contact form

Transaction Order details, purchase history When an order is placed

Technical IP address, browser type, pages visited Automatically on site visit

Marketing Email preferences, newsletter status When you opt in

We never store your full payment card details. All payments are handled securely by our payment processors.

​

Section 03

How We Use It

We use the information we collect for these specific purposes — nothing more:

  • To process and fulfil your orders, including sending order confirmations and shipping updates

  • To manage your account and provide customer support

  • To send marketing emails — only if you have opted in

  • To improve our website, product range, and overall customer experience

  • To detect and prevent fraud or suspicious account activity

  • To comply with our legal obligations

​

We only send marketing emails if you've explicitly opted in. You can unsubscribe at any time by clicking the link at the bottom of any email or contacting us at alexgrainger1999@gmail.com.

​

Section 04

Sharing Your Data

We do not sell, trade, or rent your personal data to anyone. Full stop. We only share your data in these limited circumstances:

  • Service Providers — trusted partners who help us operate our store, such as payment processors, shipping carriers, and email platforms

  • Legal Requirements — when required by law, court order, or government authority

  • Business Transfers — in the unlikely event of a business sale or merger

All third-party providers are contractually bound to keep your data confidential and use it only for the purpose we specify.

​

Section 05

Cookies

Our website uses cookies to keep things running smoothly and to understand how visitors use our site. We use three types:

  • Essential Cookies — required for the site to work, including your shopping cart and checkout

  • Analytics Cookies — help us understand site traffic anonymously via Google Analytics

  • Marketing Cookies — used to deliver relevant ads via Meta and Google Ads

​

You can control or disable cookies through your browser settings at any time. For full details, see our Cookie Policy.

​

Section 06

Data Retention

We only keep your data for as long as it's needed. Here's a clear breakdown:

  • Order and transaction data — up to 7 years for legal and tax compliance

  • Account information — for as long as your account is active

  • Marketing preferences — until you unsubscribe or ask us to delete them

  • Analytics data — typically up to 26 months

​

When your data is no longer needed, we delete or anonymize it securely.

​

Section 07

Your Rights

Under UK and EU data protection law, you have the following rights. We take all of them seriously:

Right to Access

Request a copy of the personal data we hold about you at any time.

Right to Rectification

Ask us to correct any inaccurate or incomplete data we hold.

Right to Erasure

Request deletion of your data — your right to be forgotten.

Right to Restrict

Ask us to limit how we process your data in certain situations.

Right to Portability

Receive your data in a readable, portable format.

Right to Object

Object to us processing your data for direct marketing at any time.

To exercise any of these rights, email us at alexgrainger1999@gmail.com. We'll respond within 30 days.

​

Section 08

Security

We take data security seriously and use appropriate technical measures to protect your information, including:

  • SSL encryption across all pages of our website

  • Secure, PCI-DSS compliant payment processing

  • Restricted internal access to personal data on a need-to-know basis

  • Regular security reviews of our systems and processes

While we take every reasonable precaution, no internet transmission is 100% secure. If you believe your account has been compromised, please contact us immediately at alexgrainger1999@gmail.com.

​

Section 09

Children

Our website is not directed at children under 13. We do not knowingly collect data from children. If you believe we have accidentally collected data from a child, please contact us immediately and we will delete it promptly.

​

Section 10

Third-Party Links

Our website may contain links to third-party websites including social media platforms. These sites have their own privacy policies which we encourage you to review. Essential Fashion is not responsible for the privacy practices of any third-party site.

​

Section 11

Changes

We may update this Privacy Policy from time to time. When we do, we'll update the date at the top of this page. If we make significant changes, we'll notify you by email or via a notice on our website. Continued use of our site after any changes means you accept the updated policy.

​

Section 12

Contact

Questions about this policy or your personal data? Get in touch and we'll respond within 24 hours:

bottom of page